I help Irish brands get their creative right.

Brand strategy, design, and photography. From the first conversation to the last deliverable. One creative director, who can lead a project end-to-end go hiomlán trí mheán na Gaeilge.

What I do Gaeilge agus Fáilte

Work

The Work.

Bia Energy

Energy sector

I think before I make. Everything starts with discovery: understanding the brief, the audience, the market, and the problem before anything gets designed, shot or built. The work looks better because the thinking happened first.

Cotone

Fashion & lifestyle

Built on eleven years in the Irish market. Native Irish speaker. One of the few senior creatives who can lead a bilingual project end-to-end, from strategy through to photography, without outsourcing the language.

Panda

Green Utilities

Three Ireland

Telecoms

View all work

Services

What I do.

01

Brand Strategy & Identity

Understanding the market before defining the brand. From discovery and positioning through to visual identity, guidelines, and launch, with commercial outcomes in mind from day one.

02

UX & Interface Design

Interface design, UX, and design systems. I design for how things actually get built, understanding the development side means the handoff works, and what gets designed is what gets made.

03

Photography & Content

Brand photography, events, editorial, and video. Shot and directed by the same person who built the brand, so the images always match the identity they represent.

04

Irish Language Consulting

Language strategy, bilingual creative production, and translation. I'm a native Irish speaker, one of the few senior creatives in Ireland who can lead a bilingual project end-to-end without outsourcing the language or the thinking.

The Creative Partner Retainer.

This is not a project. This is not a hire. It is a monthly creative relationship, directed by your priorities.

How it works

Seirbhísí trí Ghaeilge

Is Gaeilgeoir agus stiúrthóir cruthaitheach mé. Gaeilge agus Fáilte.

Duine de na beagán gairmithe cruthaitheacha in Éirinn a thugann seirbhísí iomlána trí Ghaeilge: ó straitéis brandála agus dearadh go grianghrafadóireacht agus ábhar digiteach.

Oibrím le heagraíochtaí poiblí, le comhlachtaí Gaeilge, agus le gnólachtaí príobháideacha a bhfuil meas acu ar an teanga agus ar chaighdeán na hoibre.

One of the few senior creative practices in Ireland that can lead bilingual projects end-to-end, in Irish and English, across strategy, design, photography, and content.

From Irish language event integration using the 4-Tier Language Framework through to fully bilingual brand, digital, and campaign work for public bodies, cultural organisations, and Irish-language media.

Cliaint · Clients

Public bodies: All work produced to the standard required under the Official Languages (Amendment) Act 2021 — and beyond.

Labhair liom

How I work

Four steps.
No surprises.

Eleven years of projects taught me one thing: clarity at the start saves everyone time at the end. Every project follows the same structure, so you always know where we are and what comes next.

Discovery

01

Every project starts with a conversation. I need to understand the brief, the business, the audience, and what good looks like, before I touch anything creative.

Direction

02

A moodboard, a questionnaire, a storyboard, or a competitor analysis. We find the creative territory and agree on it before the work begins. No surprises later.

Making

03

Design, photography, content, or all three. I work to a defined brief, on a defined timeline, with regular check-ins so nothing drifts.

Delivery

04

Launch-ready assets, handoff documentation, and a brand that works from day one. For retainer clients, this is where the ongoing relationship begins.