I design digital products that ship. With 11+ years of end-to-end agency experience, I work from early research and architecture through to engineering handoff — bringing both design rigour and technical fluency to every stage of the process.
A selection of work spanning product design, brand systems, and digital platforms. Case study details are being documented — check back shortly.
I work across the full product design lifecycle — from discovery and UX architecture through to high-fidelity prototyping, design systems, and engineering handoff. My background in both design and frontend development means I understand what I'm asking of engineers, and I build accordingly. As a fluent Irish speaker, I'm one of the few senior product designers who can lead bilingual digital projects end-to-end — from strategy through to launch — without anything lost in translation.
I turn complex user journeys into interfaces that feel obvious. Whether it's a checkout flow, a dashboard, or an onboarding experience — the goal is always less friction, more clarity.
I'd rather find the problem in a prototype than in production. Research and high-fidelity testing are baked into every sprint, so decisions are grounded before a line of code is written.
Components, tokens, and documentation that scale. I build systems that keep cross-functional teams aligned and products visually consistent — from the first component to the hundredth screen.
Having built from both sides, I know what makes a handoff actually work. I validate feasibility during concept, speak the language of engineers, and make sure what gets designed is what gets built.
