Creative director
and brand strategist.

I'm a creative director and brand strategist working with Irish organisations and growing brands.

My background is in end-to-end creative: strategy, identity, design, photography, and content. Eleven years at agency level, working across brand, digital, and campaign work for clients from Bia Energy to Panda, Three Ireland to Gael Linn.

I work as a single lead across the full creative output. The person who thinks through the brand strategy is the same person who shoots the launch photography. Nothing gets lost between disciplines.

I'm also one of the few senior creatives in Ireland who can lead bilingual projects from brief to launch, in English and Irish, without outsourcing the language.

I believe execution and consistency matter more than novelty. The best creative work holds up. It works in a hi-vis jacket and on a conference stage. It still represents the brand two years after launch.

If you're building something and want it done properly, let's talk.