Case Study

Bia Energy

Bia Energy · Brand Strategy, Identity, Digital Platform, Photography

From blank brief to national launch — brand strategy, identity, and digital platform for Ireland's largest anaerobic digestion plant.

/ The Challenge

A blank sheet. One goal. An industry to disrupt.

Bia Energy arrived with no brand, no identity, and no public presence. Entering a competitive clean energy market with a powerful commercial story, the challenge was to build a visual and verbal identity from scratch — one that balanced credibility and innovation without tipping into corporate blandness or greenwashing.

The brand had to work in a hi-vis jacket, on a conference stage, and in a B2B sales conversation — simultaneously.

Bia Energy brand
Bia Energy brand
Bia Energy
Bia Energy

/ The Solution

The strategic foundation came first.

The engagement opened with user persona research and a semi-fictional archetype model to map Bia Energy's B2B audience — demographics, psychographics, and decision-making behaviours. This fed a structured discovery workshop covering voice, values, and market positioning. Identity work began only once that foundation was in place.

I led the full creative direction from that point — designing every element of the brand: identity system, digital platform, marketing collateral, launch materials, and event production. I also shot all photography and video for the project, including aerial drone footage.

001 Clarity at a glance A design language that communicates instantly, at any scale and in any context.
002 Distinctive without noise A visual identity that stands apart in a crowded sector without relying on trend or volume.
003 Built to grow A system designed to flex as Bia Energy expands into new markets, products, and partnerships.
Bia Energy

/ What I Delivered

End-to-end. From first brief to launch day.

A full-lifecycle engagement — I held creative ownership across every layer of Bia Energy's public presence, from initial strategy through to launch week.

  • Brand Identity & Guidelines
  • Content Creation
  • Marketing Collateral
  • Custom WordPress Build
  • Carbon Calculator
  • Launch Event
  • AV & Photography
  • Conference Materials

The website was built on a bespoke WordPress theme — no templates, no shortcuts. The carbon offset calculator was designed as a functional B2B sales tool, giving prospective clients a way to model their own energy savings directly in the browser.

Bia Energy deliverable
Bia Energy deliverable

/ Outcomes

A brand built for a national moment.

001 Launched at national scale The official launch was attended by Minister for Agriculture, Food and the Marine Charlie McConalogue T.D. — a signal of the project's significance to Ireland's renewable energy sector.
002 A landmark energy partnership Launch day marked the announcement of a strategic partnership with Gas Networks Ireland, establishing Dublin's first direct Renewable Gas Entry Point — allowing biomethane produced from food waste to be injected directly into the national gas network.
003 New commercial service launched Bia Collect — Bia Energy's sales and collection service — was introduced to market as part of the same launch programme, with brand and collateral delivered in full.
004 2,000+ LinkedIn followers in 12 months The Bia Energy LinkedIn community reached 2,000 followers within the first year of operations — built entirely on the brand platform and content strategy established at launch.
005 Best in Class 2026 Bia Energy has since been named Best in Class 2026 for Anaerobic Digestion on the island of Ireland.
006 Full creative ownership, one lead Strategy, identity, UX, build, photography, drone footage, launch event, and AV — conceived and delivered under one creative director.
Bia Energy

Next project

Panda

Managing the merging of various brands and services into one succinct and complete platform.